I write
15 years of words for AI, SaaS and creative products.
I've managed teams of up to 10 across projects, in-house and freelance. Hands-on in the work, with a helicopter view of the whole team.
15+years in content, PR and communications
10people in the largest team I led
700+SEO pages for blogs
helicopter view
writes fast
loves a good headline
ships to prod
hands-on
Things I've shipped
Pick a door:
- BridgeAppAll-in-one AI workspace. Head of Content: blog and SEO, lifecycle email, launches, PR.
- RecraftAI image generation tool. Head of Copywriting: blog and SEO, lifecycle email, in-product copy, ads.
- Rask AI and BraskAI video localization and digital doubles. Head of Copywriting: SEO, customer stories, research, socials.
- PicsartCreative tools and APIs. Freelance Copywriter: SEO pages and enterprise blog articles.
- SketcharAR drawing app. Content and PR: socials, blogs, creative content, SMM and community.
- CoubShort looping video platform. SMM lead: English-language audience growth.
- Freelance rolesWeb3, NFT and moreGravis Finance, Exscudo, Fintap, Heddo. Articles, press releases, social and email.
- Live shows, conferences and TVTV shows, conferences, concerts, tours, radio news, stage, talks.
- Case studiesCustomer stories that read like stories.
- Product copy and UXTooltips, paywalls, empty states, onboarding.
- Tone of voiceGuides that other writers actually use.
- Websites and landingsHome pages, product pages, SEO landings.
- SEO and blogBlogs built from zero.
- Email and lifecycleOnboarding, activation, digests, win-back.
- Launch and PRAnnouncements, press releases, founder voice.
- Community and socialTelegram, X, TikTok, Reels. Posts, threads, banners, paid creative.
- Research and reportsSurveys, interviews, long reports.
- Live, stage and TVShows, tours, conferences, radio news, TV.
More about me
Recognition
Teaching and speaking
Education and languages
- Master’s degree in Journalism and Public RelationsRussian State Social University, 2006–2011
- Business Writing and StorytellingThe Economist, 2023–2024
- LanguagesRussian (native), English (working), French (beginner)