Maria Zhukova

Freelance roles

Technology products in DeFi, NFT, and HR and hiring: three different jobs. Bringing silent channels back to life, running social for a token launch, and building a hiring brand from nothing.

Role
Community Lead · Head of SMM · Freelance content
Duration
2022 – 2023
Category
DeFi, NFT, HR tech
Scope of work
Community
Social media
Brand voice
Press release
Articles
Email

Fintap · Exscudo · Community Lead · 2023

Waking up a community

Exscudo, a blockchain infrastructure platform, and Fintap, its multi-wallet app, had not posted for over a year, and part of the community was unhappy after the token offering. With a designer, I built a new visual style, a new brand voice and a key message, relaunched the channels and worked with the critics directly.

Fintap

Fintap is a crypto wallet that connects users to on- and off-ramp providers.

+241.7%Fintap tweet impressions in 28 days
Fintap: “Crypto wallet for everyday use”.
Fintap: “Crypto wallet for everyday use”.
Fintap: one app for fiat and crypto wallet management.
Fintap: one app for fiat and crypto wallet management.
Fintap: social visuals, “Here we are” and “Zero worries”.
Fintap: social visuals, “Here we are” and “Zero worries”.

Exscudo

Exscudo is a fintech platform that combines payments, FX, KYC/AML checks and crypto tools.

+2,477%Exscudo tweet impressions in 28 days
Exscudo: the ecosystem homepage.
Exscudo: the ecosystem homepage.
Exscudo Exchange, in the company’s own words.
Exscudo Exchange, in the company’s own words.
Exscudo: the new visual system and Twitter analytics.
Exscudo: the new visual system and Twitter analytics.

Gravis Finance · Head of SMM · spring–summer 2022

Social for a token launch

A gamified DeFi ecosystem: an NFT game, an NFT marketplace for in-game assets and a swap exchange. I ran social strategy through the IDO, INO and TGE, managed an international team of SMM specialists, copywriters and community managers, wrote press releases and explainers, and ran AMAs, airdrops and contests.

The token generation event.
The token generation event.
The launch of multi-chain Auto-Farming.
The launch of multi-chain Auto-Farming.
Medium articles and the token listing.
Medium articles and the token listing.
Announcements on Telegram and Twitter.
Announcements on Telegram and Twitter.

In the community

Announcements on Telegram and X, and the Gmart NFT marketplace.

Telegram: a teaser for the yield service.
Telegram: a teaser for the yield service.
Telegram: the Auto-Farming launch.
Telegram: the Auto-Farming launch.
X: the fees, explained in three lines.
X: the fees, explained in three lines.
Gmart, the NFT marketplace by Gravis Finance.
Gmart, the NFT marketplace by Gravis Finance.

Heddo · Freelance

One product, two audiences

Heddo was an AI hiring marketplace for Web3 and tech talent: recruiters and candidates matched when they liked each other. I launched its LinkedIn, started a blog on Medium, and wrote email campaigns in several languages for two audiences: developers looking for a job, and HR teams looking to hire. The site is no longer online.

Medium: how Heddo can inspire your HR team.
Medium: how Heddo can inspire your HR team.
Medium: the best LinkedIn Chrome extensions for the recruiter.
Medium: the best LinkedIn Chrome extensions for the recruiter.
Medium: ways to enhance your Web3 recruitment.
Medium: ways to enhance your Web3 recruitment.
One of the brand visuals, with the roles Heddo matched.
One of the brand visuals, with the roles Heddo matched.
Two emails: one for HR teams, one for IT professionals.
Two emails: one for HR teams, one for IT professionals.
Heddo on Twitter.
Heddo on Twitter.
Emails for HR teams and for IT professionals, earlier layout.
Emails for HR teams and for IT professionals, earlier layout.