Jean-Michel Jarre, Versailles 400
A mixed-reality concert for the 400th anniversary of the Palace of Versailles, under the patronage of the French Ministry of Culture and UNESCO. 500K+ views.
Before digital, I worked where the audience was in the room: concerts, tours, festivals, press conferences, radio studios. It taught me that attention is earned in real time.
Music
I managed bands, booked tours and ran PR for more than 50 artists and projects, from independent acts to well-known names: concerts, festivals, radio sessions and TV appearances.
Event
I arranged Iva Nova’s performance at the UEFA Festival in St. Petersburg, part of UEFA EURO 2020.
I was the band’s director for 5+ years.
Makenza · Management & PR, 4+ years
Concerts, radio and TV for singer Makenza, including The Voice and The Winner Is on national television, and a collaboration with Pierre Edel of The Voice France 2014.
Eventation · In-house PR manager
I was an in-house PR manager at the concert agency Eventation. I did PR for concerts at a 7,000-seat venue in Moscow, with Evanescence and Disturbed: press conferences at the TASS news agency, live appearances on radio stations, media, advertising and city-wide outdoor campaigns, social.
Promotion of Ben Heine’s exhibition at the Moscow Planetarium, a well-known city landmark: visitors, guided tours, PR, social, bloggers. Ben Heine is a Belgian artist and journalist, known for Pencil Vs Camera, Digital Circlism and Flesh and Acrylic. Concerts in Russia for French composer and musician Cécile Toullec of Anatomie Bousculaire.
XR
As an advisor to VRROOM, a French social XR platform, I worked on blogger and influencer marketing for two virtual concerts.
A mixed-reality concert for the 400th anniversary of the Palace of Versailles, under the patronage of the French Ministry of Culture and UNESCO. 500K+ views.
A live concert in the metaverse with the American rapper. 1.5M+ views.
Speaking
Talks on music PR and artist reputation at NAMM Musikmesse Russia and Prolight + Sound NAMM Russia. Host at the Colisium International Music Forum. Panels at WAVEFORUM, Synthposium, HARMAN Professional and KudaGo.
TV
La France a un incroyable talent, live on M6: top 10 of 120 acts and the final on 22 December 2023, with Rask AI’s digital doubles.
News radio
Before the startups, for 4 years I was managing editor of a news radio station’s website, which updated around the clock. I wrote the news and set the editorial guidelines and the daily content calendar. The broadcast was live, so I built the process around it: guest interviews were recorded, transcribed by dedicated staff and published on time, without delays, so anyone who missed the broadcast could see what was said. I also went on air as a co-host.
Mentoring
For 3 months ahead of a new academic year, I coordinated the society’s team and guided how they planned marketing across its three areas: business, charity and culture. I also built their website.
