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saved on localization by Ian Wharton, creator of “Sell the Idea”.
Written by a member of my teamRead the storyMilestones
An AI video localization platform, part of Brask, a company that also makes AI digital doubles. I joined as a freelance copywriter at the Product Hunt launch and was later invited to join the team full-time. I led the copy team and turned the blog into a research outlet, a lead source and a stage.
Blog
I started the Rask AI blog from zero. I joined the team at the launch stage, and I have been writing and running the blog since. Here are a few pieces to read.
Research & thought leadership
Instead of rewriting what everyone else published, I ran our own studies and brought in outside experts: professors, researchers, product leaders.
I initiated and ran the study: 8 qualitative in-depth interviews with professors and teachers, a quantitative survey of 142 students. 150 participants, 54 pages.
Research reportWritten for World Mental Health Day, with commentary from a mental health professor at Tilburg University and a professor of neurosurgery at NIMHANS, Bengaluru.
Oct 9, 2023Opened a series on AI in education, built around an interview with Brask Education’s Chief Product Officer.
Dec 20, 2023A look inside the team that builds the models, written for the people who use them.
Apr 30, 2024SEO & blog
In collaboration with a digital SEO agency, we developed an SEO strategy and followed it. Using it, other copywriters and I wrote 150+ SEO articles.
Customer stories
I came up with the customer story initiative and launched it. I wrote some stories myself and my team wrote others. In every one, the customer is the hero.
saved on localization by Ian Wharton, creator of “Sell the Idea”.
Written by a member of my teamRead the storyHow a Czech TV company, Fameplay TV, broke the ceiling in viewership.
I wrote this oneSee the storyTone of voice
I wrote the guide for my team and for freelancers: naming, the one-line pitch, mission, ideal customer, tone of voice, SEO rules and a structure for customer stories.
What is inside the guide
We are
Rask AI
Rask AI Platformis a right name
Raskis a wrong name
A product, a platform, a tool. Not an app.
Rask AI is…
Live TV
Rask AI went on La France a un incroyable talent, live on M6. With impressionist and singer David Corriveau we built a digital double of one of the judges, comedian Sugar Sammy, and showed AI as a partner to a human performer, not a replacement. I was on the team from the first audition to the final, and I told the story on our blog as it happened.
A digital double of judge Sugar Sammy, sung and voiced by David Corriveau with Rask AI.
Photo: M6 TV channel, Paris (Julien Theuil / M6) Watch on YouTubeAired December 19, 2023. From semifinalists to finalists.
Photo: M6 TV channel, Paris (Julien Theuil / M6) Watch on YouTubeDecember 22, 2023. Singing, impersonation, lip-sync and digital doubles, closing with a cover of “Le Blues du Businessman”. Team: David Corriveau, Evgeniya Dedyukina and me.
Photo: M6 TV channel, Paris (Julien Theuil / M6) Watch on YouTubeRead the full story on the Rask AI blogmy story, updated after every round
Campaign
Many families live with a language barrier inside the home: grandparents and grandchildren, partners, parents who moved. For the winter holidays Rask AI built a free landing page where anyone could record a message to a loved one and hear it in another language, in their own voice. Documentary videos with real families and influencers from Germany, the US, France, Canada, Japan and Australia carried the story.
Case study film
Head of Copy on the campaign, leading the copy with copywriter Iryna Dzemyanchuk.
In-house at Rask AI, creative direction by Elnara Ialaltdinova. Full credits on Ads of the World
Social
The campaign’s social visuals use one hand-drawn look and one hashtag, so every post reads as part of the same message.
Milestone and launch posts for the same audience.
Websites & brand
I rebuilt the Brask websites and wrote new landing pages: a research lab for engineers, an AI agency for brands and talent, and the company story for future hires.
