Campaigns & community
In loop we trust
Halloween and microcoub challenges, weekly polls, Discord tournaments, and the first invitations to the watch-to-earn beta.
A pioneer of short looped video, moving its 100M+ users to Web3 with watch-to-earn. I led social media for the English-speaking audience.
Campaigns & community
Halloween and microcoub challenges, weekly polls, Discord tournaments, and the first invitations to the watch-to-earn beta.
Real-time
When Elon Musk asked his followers whether to bring back Vine, Coub answered: “Just make more coubs! In Loop We Trust.” Other users picked it up: “we got @coub, forget vine.” I monitored the trending tab daily and built posts around what people were already talking about.
Growth
I raised posting frequency and widened topics from games, memes and music to crypto, which matched Coub’s move to watch-to-earn.
