An AR drawing app that grew into a platform where artists learn, create and sell their work. I ran content, social and PR, and helped launch its NFT marketplace.
NFT launch
Artists drew about 2,500 Martians in the app during a contest with a $35,000 prize pool. The top 888 became Sketchar’s first in-app NFT collection, with a pre-sale drop on March 30, 2022. I was part of the team behind the launch and handled PR and social media.
TechCrunch on the in-app NFT feature.
TechCrunch · EditorialGizmodo on Sketchar’s in-app NFT marketplace.
Gizmodo · EditorialWeb3
As part of the team, I supported the launch of the Martians888 pixel-art contest ($35,000 prize pool) and the NFT marketplace, and the in-app path that let creators earn free NFTs. My part was PR and social media.
Company results: Sketchar’s 2021 review.
I wrote Sketchar’s newsletters: announcements, new features and updates, plus a monthly digest. The example below is a letter I wrote to creators in my own voice.
Blog
The Sketchar blog was a duo: a dedicated author wrote, and I chose the topics, from creator stories and technology to company news and NFT explainers.
In the app
The Learn tab: courses by subject and level, with the number of lessons on each card. I worked hand in hand with the artists and wrote the course and lesson descriptions.
App Store
I initiated and led the editorial partnership with the App Store RU team.
A story on the App Store main tab with an interview with the founder, positioning AR drawing as a way to look after yourself.
App Store RU · Oct 2021
I conceived the campaign and led the creation of step-by-step drawing lessons. App Store RU featured it, and the portrait lesson is still in the app.
App Store RU · Nov 2021
Founder PR
I ran PR for founder and CEO Andrey Drobitko and secured his talks at international art and design conferences. At OFFF Moscow 2021, a festival of design and digital art that started in Barcelona, he spoke on the main stage on the same program as Stefan Sagmeister. Visitors drew a shared charity canvas with the Sketchar app on HoloLens and smartphones.
Read the story on the Sketchar blog
Sept 3–4, 2021“Maria can easily recognize the best art pieces and news to convert them into activities like contests, challenges, etc.”
Andrey Drobitko, Managing Director, Sketchar · recommendation letter, 2022
Social
Drawing videos the internet watched
I came up with the topics and, together with a team of artists, planned the content: what to draw in new lessons and in viral videos for TikTok and Reels. The videos show people drawing with AR, tied to what the audience was already watching: Stranger Things, Squid Game, the Joker.