An AI image generation tool whose model topped the benchmarks. I made sure people heard about it, found it through search, and kept coming back.
Launch & PR
An anonymous model called red_panda jumped to #1 on the Artificial Analysis leaderboard. Two days later we revealed it was Recraft V3. I wrote the announcement.
Recraft V3: #1 on the Text-to-Image leaderboard with an ELO of 1172, text of any size and length inside images, and precise control over where text and elements sit.
runs of Recraft V3 on Replicate, where the model page still opens with the first lines of my release. See it on Replicate
Search & email
I built the blog and SEO pages with my team and ran onboarding and promo emails, tuning copy for each user segment.
Search figures cover my first 7 months at Recraft.
Lifecycle email
The series walks a new user through the product feature by feature, from the welcome to the upgrade. Promo, feature and digest emails sit alongside it. The open and click rates are in the numbers above.
Email library
Open any email to read it in full, or open them all at once.
Case studies
I came up with the case study program and launched it: designers and teams telling, in their own words, how they work with Recraft. Artists, art directors, a design studio, a game studio, an AI startup, a brand team.
higher retention reported by Duos AI after using Recraft to make job interviews interactive.
See all case studies
Announcements
Blog posts that tell users what is new in the product, each with its own cover.
Tone of voice
Recraft’s tone of voice and positioning doc was written under the founder’s guidance, and I worked on it alongside her: brand versus product messaging, audience, archetype, and rules for each channel.
This is an internal document, so I am not sharing it.
Product copy
Screens from the Recraft editor and onboarding, grouped by what the user is doing at that moment.
Onboarding, tips, empty states and announcements.
The upgrade screen, the confirmation and the team workspace.
The referral page.
Legal and account notices.
Website
When I joined Recraft I rewrote the homepage. These are the banners and slogans for its blocks.
Paid social
An ad for paid social.
